The name should pay attention to the name of professionalism, legitimacy, industry characteristics, brand strategy, at the same time, from the perspective of the close integration of the modern market, but also pay attention to the "international" of the company name. On the basis of the pursuit of concise and bright, fully convey the corporate philosophy and reflect the spirit of enterprise. This is necessary when giving the name, so how to name building materials?
The method of catering to the public likes auspicious words used in the name to meet the customer's happiness psychology, in order to attract business.
The competition Angle named the name is the silent weapon of market competition. If the name is good, you can increase your competitive advantage.
The colloquial language is more folk colloquial, and the name of the enterprise named by the colloquial language can be accepted by the majority of the public. The famous Wangma zi, Goubuli and so on are common slang names. "Delicious to" melon seeds King, "fresh" ribs and other loud names give people a sense of intimacy.
After positioning your target market in advance, you can name it from the point of view of the target market.
Naming from the operator's point of view has been abandoned by many people, but this does not mean that it can not be named from the operator's point of view, the key is to name from the operator's point of view, must do smart, natural, but also consider avoiding certain restrictions. From the point of view of the operator to name the most commonly used, is to use their own name as the name of the shop, the name of the business.
This method of naming shops is a unique commercial naming in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and underemphasizing commerce, so some businessmen also named commercial places as the same as literati's study, such as "zhai", "pavilion", "xuan", "residence", "garden" and so on.
The common way to name products and services from the perspective of products is to highlight the features of their own products. Building materials naming complete