What is the two-dimensional code in the end, this thing originated in Japan to today, what are the applications in marketing?
First, two-dimensional code (2-dimensionalbar code), also known as two-dimensional barcode, originally originated in Japan, it is a black and white graph distributed on the plane (two-dimensional direction) according to a certain law with a specific geometric figure, is a key to all information data. Its information capacity is large, which is about dozens of times higher than that of ordinary bar codes; At the same time, its bit error rate does not exceed one in ten million, which is much lower than ordinary bar codes; In addition, it has a wide range of coding, and can encode digital information such as pictures, sounds, text, signatures, and fingerprints, which is easy to produce, low cost, and durable. More details can be paid attention to "you Pai smart" or the official website to understand upalapp.com) At present in Japan, South Korea and other countries, the application of two-dimensional code has been very common, and the penetration rate is as high as 96%. As early as 2006, the commercial application of two-dimensional code began, but because the intelligence was not popular at that time, the first round of two-dimensional code industry did not really form. 2012 became the first year of China's two-dimensional code, according to statistics, the current monthly scan code more than 160 million times, mobile operators, IT giants have seized the opportunity. Such a rapid development of two-dimensional code, can be applied in what aspects? The application of two-dimensional code can be divided into primary reading and read, and the read application is to store two-dimensional code as an electronic transaction or payment voucher, which can be used for e-commerce, consumption discount, etc. The main reading application is a handheld tool (including) that installs two-dimensional code reading software to read two-dimensional code on various carriers, which can be used for anti-counterfeiting traceability, law enforcement inspection, etc. The following is a preliminary enumeration of 20 application modes of two-dimensional code.
Second, online shopping, the QR code shopping originated from the first one. At present, the subway in some cities has a two-dimensional code commodity wall, and consumers can visit the supermarket while waiting for the subway, scan which one they like, and then place an order directly through payment. If you are at home, the rice, noodles, oil, and shower gel at home are used up, as long as you pick up the package and scan the two-dimensional code of the product, you can immediately find out where the promotion is and how much the price is, at a glance. Moreover, shopping through the two-dimensional code, the product's two-dimensional code directly marks the product ID card, and the product is real and effective after scanning, ensuring the shopping safety. In the future, QR codes combined with O2O(online to offline), the entity will become an online shopping experience. As a result, entities may be located more in customer-friendly places such as bus stops or even residential areas, rather than businesses.
Third, the consumption discount, the QR code can enjoy the consumption discount, is the most widely used way in the industry. Merchants send e-coupons and e-tickets to customers through SMS, and when customers consume, they can get discounts as long as they show the two-dimensional code coupons to the merchants and scan the codes and verify them through the merchants' reading terminals. In July last year, when banana farmers were slow to sell bananas, they cooperated with online group buying promotion, and netizens booked online and picked up goods with QR codes online, successfully resolving the banana crisis. In September this year, in the clock Culture festival on Chunxi Road, Ebo Watch held a time-limited scanning code activity, and customers can buy watches at a discounted price by scanning QR codes on the spot within the specified time. Tencent has also introduced membership cards for IPhone and Android, which allow members to scan a merchant's QR code to obtain a stored e-membership card and enjoy discounts.
Four, two-dimensional code payment, simple and convenient, recently announced the launch of two-dimensional code collection business, all users can receive free "pay me" two-dimensional code, consumers just open the client scan code function, shoot the two-dimensional code, you can jump to the payment page, after successful payment, payee will receive SMS and client notification. After taking a taxi to the destination, the customer takes out, scans the QR code sticker in the car, automatically jumps to the payment page, and then enters the amount of the fare on the meter, and the whole payment process takes only more than 20 seconds. At Starbucks, you can bind the prepaid card and scan the QR code to pay quickly, instead of waiting in long lines.
In the past, the content of newspapers, television and other media, limited to the characteristics of media media, is static, can not be extended to read, but after the emergence of two-dimensional code, subvert this boundary, to achieve cross-media reading. Put a QR code next to a news item in a newspaper, and readers can scan it to read more information about the news, such as interview recordings, video recordings, pictures and animation. For example, the book "Cycling Tour" has set up a two-dimensional code, and after scanning, you can quickly log in to the website described in the book, which can realize the interaction between books and the Internet. In addition, outdoor advertising, single-page advertising can be printed two-dimensional code, interested customers as long as a scan, you can quickly understand more detailed content, and even interact with advertisers
Six, two-dimensional code production, quality control to ensure that the application of bar codes in the product manufacturing process has been very common. Because two-dimensional codes can store more information, they are more deeply applied in the product manufacturing process. In automobile manufacturing, DPM two-dimensional code (direct parts marking two-dimensional code, available needle marking machine, laser marking machine, inkjet machine and even chemical etching) technology has been widely used in the United States automotive industry, the American Association of Automobile Manufacturers (AIAG) has also specially formulated relevant standards, From the engine's steel body, steel cover, crankshaft, connecting rod, camshaft to the gearbox's valve body, seat, valve cover, and then to the clutch's key components and electronic igniters and airbags. Thus, the production and processing quality can be tracked throughout the process, and at the same time, due to the tracking of the processing equipment in the production process, the original production line has become a flexible production line, which can produce a variety of products, and provides a complete data platform for the realization of MES(Manufacturing execution system).
Seventh, food using two-dimensional code traceability, food production and information loaded in the two-dimensional code, can achieve food traceability, consumers just use a sweep, can query all the processes of food from production to sales. In addition, the two-dimensional code traceability system of meat and vegetables has been put into use in Liqun, and citizens can scan the two-dimensional code label of meat dishes to display the circulation process and food safety information of meat dishes. (More details can be paid attention to "Youpai intelligent" or the official website to understand upalapp.com) In the packaging of vegetables, in addition to the unit price, total amount, total price and other information, there are two-dimensional codes, after scanning, you can trace the various information of vegetable production and circulation, such as applying fertilizer, playing pesticides several times, when to pick, how to transport.
Eight, two-dimensional code electronic ticketing, to achieve the integration of ticket verification and regulation, the two-dimensional code is added to the train ticket, we already know. This can also be extended, scenic spot tickets, exhibition tickets, performance tickets, air tickets, movie tickets, etc., can be fully electronic through the two-dimensional code. Users purchase tickets through the Internet and complete online payment, that is, they can receive two-dimensional code electronic tickets, users can print or save on as admission vouchers, ticket validators only need to read the two-dimensional code through the device to quickly verify tickets, greatly reducing ticket consumables and labor costs. In the Humble Administrator's Garden and Tiger Hill scenic spot, the two-dimensional code electronic tickets produced by the tax department are unified, one vote one code, and are invalid after use. In addition, all tickets sold on the day of the attraction must be activated first, that is, only tickets sold from the ticket office can be cleared into the park. And activation is time-limited, but also conducive to control the number of people, to avoid the explosion of golden Week. On May 17, 2012, in Xiannu Mountain scenic spot, using QR code e-ticket, you can also enjoy 50% discount.
Nine, two-dimensional code management traffic participants, can strengthen the monitoring of two-dimensional code in the traffic management can be applied in the management of the vehicle itself information, vehicle license, driving license, annual review insurance, electronic eye and so on. The vehicle license printed with the two-dimensional code is used to transform the basic information about the vehicle, including the vehicle number, engine number, model, color and other vehicle information, and save it in the two-dimensional code. When checking the car, there is no need to call the headquarters to assist, and the two-dimensional code of the vehicle can be scanned directly. With two-dimensional code as the basic information carrier, it can also establish a vehicle monitoring network.
Ten, the application of two-dimensional code, conducive to anti-counterfeiting and anti-piracy in Japan, South Korea and other countries, personal business cards generally use two-dimensional code. Traditional paper business cards are very inconvenient to carry and store, but the two-dimensional code printed on the business card, after the customer gets the business card, with a direct scan, you can store the name, method, email, address, etc. on the business card, and you can also directly call the function, dial, send email and so on. At present, there are such applications, such as Galaxy, smart QR code and so on. (For more details, you can go to "Youai Smart" or the official website to learn about upalapp.com) In fact, by analogy, ID cards, passports, driving licenses, military officer certificates and other license information can be added to the two-dimensional code, which is not only conducive to verification, but also conducive to anti-counterfeiting.
At present, many large meetings due to many, signing is very cumbersome, spending a lot of time, it is also easy to have insects mixed in, mixed eating and drinking mixed gifts. If the QR code sign-in is adopted, the organizer will send the QR code electronic invitation tickets and invitations to the participants. When signing in, the conference sign-in can be completed with only one scan and verification, and the entire sign-in process is paperless, low-carbon and environmental protection, efficient and convenient, time-saving and labor-saving. It saves the trouble of signing, filling in the form, and sorting out the information after the meeting in the past, which can greatly improve the speed and efficiency of signing.