Many people are ambitious to open the stock, but in the shelf when the difficulty, this thing I should sell how much? Pricing less we will lose, pricing is high, there is no one to buy, in the end how much is appropriate?
Pricing is actually a technical work, many beginners are very emotional to pricing, look at the price of competitors and then look at the overall price range of their own shop to set the price out, this original rough pricing may cause high prices no one ask, lose money to earn food and drink, profit can not earn experience, do profit can not earn wages dilemma, This article will tell small and medium-sized sellers the most simple and practical pricing strategies, methods and skills to drive away pricing misunderstandings.
Basic - three major oriented cost orientation: cost to set the price, cost is the lowest product pricing; Demand-oriented: Buyers' understanding of the value of the product and the intensity of demand to set the price, the higher the demand, the higher the price; Competition orientation: refer to the price of competitors to develop, the price is transparent, can find the price of the same product in the whole network. These are the three basic fundamentals of pricing, and all subsequent techniques are centered around these three points.
Strategy A product portfolio pricing strategy sets up a group of products that are related to each other, and the products in the group must belong to the same product category. The specific approach of this strategy has different implementation methods according to different commodities, such as different grades of the same product group pricing, want to stimulate the consumption of high-end products, high-end and low-grade products are priced similar; Want to let buyers choose low-grade products, so that the price difference between the two is large; Complete sets of products can be priced in sets, which is more favorable than cumulative single purchase; Quantity discount pricing, purchase after a certain amount can be discounted and other pricing methods.
The price psychology of consumers in the second investment strategy mainly includes: the psychology of distinguishing commodity grades by price; Psychology of pursuing famous brand; Cheap psychology; Buy up do not buy down psychology; The pursuit of fashion psychology; A preference for price figures and so on. In the process of commodity pricing, it is necessary to consider some special psychology of customers in hook-buying activities, so as to stimulate their desire to buy and achieve the purpose of expanding sales. Specific pricing methods have been mentioned in the previous article, such as split pricing, using small units to price goods can make people feel cheap.
The seller bears the shipping cost will make the buyer happy, so the seller can include the postage in the price of the product. In the title of the product, it says: "Free delivery toaster for only 35 yuan." That way, once customers choose your product, they know exactly how much they will pay. This kind of pricing is generally suitable for small items, such as stamps, books, CDS, etc. What online customers dislike the most is that sellers set the price of goods at 1 yuan, but charge 10 yuan, 30 yuan or more for shipping. This will make the buyer feel like someone who is clearly being fooled.
Price is always the most sensitive place of a commodity, only to deal with the price of the problem, in essence to attract customers, to achieve the purpose of profit, a fire on this article is really good