The characteristics of yoghurt industry are diversified, competitive, healthy and personalized. The competition of enterprises is intensifying day by day, and creating exclusive brand becomes the key to competition. At present, various yogurt brands emerge in an endless stream in China, and the increase in number leads to the continuous intensification of competition. In such a situation, the competition between enterprises will become more and more in-depth, and the competition to the end is the competition between brands, and the brand with high visibility will certainly drive the strength of the enterprise to continue to increase and occupy the initiative in the competition. Healthy and personalized yogurt products are more popular. With the continuous improvement of the quality of life, a healthy lifestyle has become a trend, which makes people's requirements for the health and nutrition of yogurt products continue to increase. At the same time, continue to introduce personalized products, in order to continuously improve competitiveness. Yogurt industry prospects: As a nutritious and healthy food, yogurt has long been popular around the world, and even occupies more than 50% of the liquid milk market in some developed countries and regions. In recent years, with the improvement of living standards and the enhancement of health awareness of Chinese residents, the status of dairy products in residents' dietary structure has been significantly improved. As a kind of food with healthy function, yogurt is loved by consumers. In recent years, the growth rate of China's yogurt market has led the world, maintaining double-digit high-speed growth every year, and is also the fastest growing category.